My passion for drawing started when I was still a child, in Brazil. Combined to a technical programming school, I ended up as a perfect geek creative. I’ve worked for 7 years with e-learning and decided to open my own illustration studio. Dealing with lots of agencies I realized I would like to work inside one of them.
Now I’m finishing my studies for the Interactive Art Director program at Hyper Island. If you are interested, I could also give you a call to explain how my clown studies gave me the capability to transform ambient and people around me.
So, drop me an email (weno@weno.com.br) and let’s talk?
I'm also Available for internship! From March/2012
Healthcare Digital Playground
Brief: Use YouLive, a real time data communication system, in order to improve healthcare.
Idea: Create a digital playground to hospitalized children to promote social activities even when they are not allowed to move from their own rooms.
Solution: Through YouLive, a digital wall in served as a digital toy for children to play remotely with those who can't leave their rooms. That solution stimulates their mental health and makes it easy to stay away from bad thoughts.
Roles: Concept, Art Direction, Character design
Team: Roy van Dijk, Erika Mayer, Linnea Crookz, Antonio Raul Ceballos
IKEA Evolve
Brief: Engage people in a digital solution to launch new furniture's line to IKEA.
Idea: Give people a chance to personalize IKEA's furniture and share it through a crowdsourcing platform.
Solution: IKEA Evolve concept, based on easily interchangeable parts where the customer can create the best furniture that fits his/her necessity. The creations should be submitted to the website, where other people could research and inspire themselves. The more people use, the best crowdsourcing knowledge can be improved.
Roles: Interface design, concept, user journey process.
Team: Eshani Kumbhani, Edda Detter, Kenneth Yoneyama, Anton Ferdfelt, Mikael Rinstad
Starbucks global warming
Brief: Create a plan to associate Starbucks brand with global warming issue.
Idea: Use Starbucks products as a tool to make people think about it.
Solution: By using a temperature sensitive paint that reacts with coffee's temperature, people could see the image of a disappearing world map. In the end, a QR code linked to Starbucks website calling attention to the risk of environment disasters related to the global warming issue.
Roles:Concept, Art Direction
Team: Roy van Dijk, Erika Mayer, Linnea Crookz, Antonio Raul Ceballos
UX and concept - SVT Play Snip-it
Brief: Promote "SVT Play", an online way to see programs from the major swedish TV channel, SVT.
Idea: Let people play with this content and create new shareable contents.
Solution: An online tool, SVT Snip-it, so people could edit SVT Play contents and create their own mashups.
Media: Check the animatics and case movie
Roles: Idealization, wireframes, animatics, case movie's illustration and animation.
Team: Eshani Kumbhani, Edda Detter, Kenneth Yoneyama, Anton Ferdfelt, Mikael Rinstad
Winter friends
Brief: Discover what swedish people see as a social problem during winter and create a concept to solve it.
Idea: Through street interviews in Stockholm, we discovered a huge concern about elderly people getting injured during the winter, mainly because of the snow.
Solution: Winter friend's concept, a campaign to stimulate volunteering work by simple actions. For example, spreading sand in front of your home building or promoting a group action inside your school/work could make difference.
Roles: Program manager, idealization, logo design.
Team: Eshani Kumbhani, Edda Detter, Kenneth Yoneyama, Anton Ferdfelt, Mikael Rinstad.
Experimental Typography - Telefonlit
Brief: Develop an experimental typeface
Solution: Based on the Universe typeface, I experimented a new version using the next building to Hyper Island as a big grid. Using projection mapping technique i wonder that this typeface could be used in a future project.
Brastemp photoshooting storyboard
Brief: Optimize the way Garage agency was presenting concept ideas to their clients.
Idea: Use my illustration skills to produce, in a fast way, all the campaign to be approved.
Solution: Be part of the creative process inside the agency and, parallel to all creative and media teams, produce lots of roughs. The new Brastemp website was totally approved only with roughs and the client was happy to see it so fast and visually "ready to be produced"
Roles: Concept and illustration.
Team: Garage Agency
LG Smart movement
Brief: Promote LG Smart Movement concept to digital opinion leaders.
Idea: Create artistic peaces translating "what's smart for you" answers from opinion leaders.
Solution: Professional bloggers were selected to define what was smart in their opinion. All the answers were translated by me into personalized watercolors, given to them as a present. The artistic work created buzz around LG Smart Movement and reached millions of followers.
Roles: Concept and illustration.
Team: Sinc Agency
Stencil graffiti azulejos at Possible Worldwide agency
A special area was created at the agency Possible Worldwide to provide decompression moments within the team. With the best view of São Paulo's skyline, i was invited to decorate this area joining the stencil graffiti technique with the traditional portuguese tiles, called "azulejos". Check the beta version case-movie!
Patterns for kids clothes
I developed pattern's illustrations to the new children's cloth collection from a brazilian store known as "Os Quindins". Patterns were created for both girls and boys and respected a mix of educational and fun subjects.
Editorial illustration
Joining forces with the most important brazilian advertising blog, Brainstorm9, I illustrated some posts related to social media behavior in a cocreation process with the post's author, Daniel Sollero.
Illustration, arts and
extra stuff
Here is the long version's bio (a.k.a random facts to talk someday :)
I'm a brazilian guy and my studies included both artistic and technical knowledge: Interactive Media during post graduation, Editorial Production as a bachelor degree at University, Data Processing when I was at high school and a 2nd technical course for Industrial Graphic Design. This content led me to work 7 years in Brazil focused on e-learning, running at the same time my own freelancer illustration company where I could work for advertising agencies and design stuff for kids.
As a clown, i experienced a lot of situations related to improvisation capacity when faced unknown challenges, quick response to adapt to different scenarios and people out of my comfort zone, assuming risks and accept failures to then find new paths, for example. Besides the volunteer work at hospitals i'm able to take advantage of these skills at my professional and personal life.
My actual big project is the Interactive Art Director program at Hyper Island. I moved from São Paulo to Stockholm in order to experience a new kind of leadership and creative process. As an illustrator, visual thinking fits just perfectly in my way of work. My drawing skills are currently useful to explain ideas, whatever media I use. Tablet for vector illustration, watercolor sketch or a pen napkin doodle, you choose :)
If you think it would be nice to talk about any job opportunity or interesting project, please feel free to contact me at weno@weno.com.br
You can also check the PDF version of my resume here.