Fernando Weno's portfolio - UX Designer

Food Network

In order to launch a TV channel in Brazil, we needed a brand site so people could experience the whole content in an immersive and interactive way.

Our strategy: present brand's attitude through its news shows, tv stars and recipes, everything connected to social media fresh content. Users were invited to create profiles and save their favorite recipes.

I concepted and produced the whole experience for the website, including user journey, paper prototypes, wireframes, design, information architecture and project management.

Here it is: foodnetwork.com.br

IKEA Evolve

A collaborative DIY ambient where you can customize a furniture and receive it at your home.

With a 3D interface it is possible to see the whole product while dragging components to it. The project was so customized that even the traditional visual instructions from IKEA manual were automatically redefined.

All projects are open source, so it's possible to mashup ideas with a community based universe.

A Hyper Island Student Project with the team: Eshani Khumbani, Edda Detter, Anton Feldt, Mikael Rinstad, Kenneth Yoneyama, Fernando Weno.

SVT Snip It

Brief: How to improve the experience of watching the biggest swedish tv content online?

Solution: Making it more useful, including a new feature to save parts from the TV show and an editor to mix them. Use the tablet or smartphone as a keypad while watching results on the big TV at the living room. Or to the screen projector to a big class full of students. Anywhere.

A Hyper Island Student Project with the team: Eshani Khumbani, Edda Detter, Anton Feldt, Mikael Rinstad, Kenneth Yoneyama, Fernando Weno.

olá, welcome to the
geeky and artsy mind of

Fernando Weno

I am an UX designer, passioned about solving customer problems by crafting digital solutions.

Also improv clown, illustrator and family home chef

visually speaking, here it is:

Some brands i’ve worked with